连锁超市买二送一活动销售策略与分析

摘 要

连锁超市作为世界0售业的1次革命已在我国迅速兴起。然而，我国连锁业规范化水平偏低也是1个不容回避的现实。大ก多数连锁企业还没有形成1个完善的、规范化运作的经营管理体制，严重阻碍了我国连锁经营的发展。新的形势呼唤新的理论，连锁超市迫切需要科学的利润模型来辅助决策。

［关键词］ 连锁超€市；买2送1；促销；利润。♂

Abstract

The Chain-Supermarkets, as a revolution of world¿ retail, have been booming all over China. However, the low level of normalization in this field is a reality with which we must face in China. Most of the Chain-Supermarkets enterprises, ฐstill, have not formed a mature management system in operation, which has become an obstacle in development of the Chinas Chain-Supermarkets operation. New situation calls out new theory. And the Chain-Supermarkets long for scientific profit model for their decision-making.

［Keywords］ Chain-Supermarkets; Buy 2 free 1; promotion; profit