新媒体环境下政府公共危机处理机制构建

Abstract

With the deepening of reform and opening up and the rapid development ofsocialist market economy, China has entered the key development stage of economictransformation, social transformation and cultural transformation. In this very period,the conflicts of interest among different groups are intensifying. The blowout of manysocial problems, such as environment, resources, social equity and public health, willbecome a bottleneck that hinders the further development of economy and society.

At the same time, news media, through carrying and disseminating a lot ofinformation, are more and more affecting production relations and superstructure,affecting peoples production mode and life style. News media is no longer a simplegovernment mouthpiece in traditional sense, but plays a different role in public crisismanagement. It affects and even determines the direction of public crisis development,thus becoming one of the indispensable main forces in public crisis management.

But in todays era of rapid development of new media, traditional media is not onlythe media, new media give and the disseminator role is no longer fixed, onecommunication process is not the governments monologue, but related to thegovernment, traditional media, network operators and SMS and other new media,audience etc. the number of the main problems. How to deal with the social public crisisunder the new media environment? How does the government and the people use thenew media to dissolve the crisis? How does the legislative law enforcement อdepartmentregulate the spread of new media under the social public crisis? This is the problem thatwe are going to solve at the moment.

In view of this, how to manage the media in public crisis and make the new mediaplay an active role in the public crisis has become one of the key issues to be solved. Inthis paper, the government public crisis management in the new media for the role ofthe object, on the basis of previous research, tries from a media reporter from theperspective of public crisis management in the public and the media as the core of thestate of public crisis, to explore the general rule of communication media in publiccrisis.

This article takes the public crisis management theory, media management theory,the public dissemination of psychology as the basis, using empirical research, caseanalysis, literature research method, through the media play on the public emergencies have happened or in public crisis and effect analysis, problem analysis, theestablishment of public emergencies especially new media to deal with the media andthe government, the public and good communication between the interaction framework,provide countermeasures or decision reference for the government and the media toestablish emergency response mechanism.

【Key words】Public emergencies；Cris♚is management；New media；Patterninnovation

　　目 录

1 导论

1.1 研究背景和意义

1.1.1 研究背景

1.1.2 研究意义

1.2 国内外研究现状

1.2.1 国外研究综述

1.2.2 国内研究综述

1.3 研究方法、内容和创新

1.3.1 研究方法

1.3.2 研究内容及目标

　　2 基本概念及相关理论阐述

2.1 概念综述

2.1.1 公共危机管理

2.1.2 新媒体

2.2 相关理论阐述

2.2.1 治理理论

2.2.2 沉默螺旋理论

3 新媒体对公共危机管理带来的影响

3.1 新媒体改变了公共危机的传播模式

3.1.1 传统媒体的公共危机传播模式

3.1.2 新媒体的公共危机传播模式

3.2 新媒体促进了政府公共危机管理的灵活性

3.2.1 政府运用新媒体建立预警新机制

3.2.2 政府运用新媒体构建信息公开新平台

3.2.3 政府运用新媒体引导公共危机舆论的传播

3.3 新媒体增加了公共危机管理的难度

3.3.1 新媒体催生公共危机的产生

3.3.2 新媒体考验政府的应对能力

3.3.3 新媒体缩短危机反应时间

　　4 典型案例及其经验借鉴与启示

4.1 厦门 PX 项目事件.

4.1.1 事件概况

4.1.2 事件发生及演化中的新媒体动员

4.1.3 地方政府在该事件中的新媒体应用管理

4.2 天津港812爆炸事故.

4.2.1 事故概况

4.2.2 新媒体对该事故信息报道的特点

4.2.3 此事故处理中地方政府公共危机管理的不足

　　5 当前我国政府公共危机管理面临的挑战及原因分析

5.1 面临的挑战

5.2 产生的原因分析

5.2.1 公共危机管理意识不足

5.2.2 对于新媒体的作用认识不够

5.2.3 不能有效利用新媒体手段进行舆论引导

5.2.4 缺乏专门的机构和人员应对新媒体

5.2.5 非政府组织参与危机管理的作用未被充分重视

6 新媒体时代政府公共危机管理优化建议

6.1 树立新形势下正确的公共危机意识观

6.2 加强立法工作，严格法律适用

6.3 完善管理体系，健全行政问责机制

6.4 重视舆论引导，提升舆情监测分析能力

6.5 培育专家人才，扩大多元社会主体参与度

结束语.

参考文献.

Context

1 introduction

1.1 background and significance of research

1.1.1 Research background

1.1.2 Research implications

1.2 Journals reviewed

1.2.1 Current situation of foreign research

1.2.2 Domestic research status

1.3 Research methods, content and innovations

1.3.1 Research methods

1.3.2 content and objectives of the study

2 Basic Concepts and related theories

2.1 Concept summary

2.1.1 Public crisis management

2.1.2 new media

2.2 Related theory exposition

2.2.1 Governance theory

2.2.2 Silent spiral theory

3 The impact of New Media on the Mode of Public crisis Management

3.1 The role orientation of Media in Public crisis

3.1.1 The Public crisis Communication Mode of traditional Media

3.1.2 The Public crisis Communication Mode of New Media

3.2 New Media promotes fle♋xibility of Governments Public crisis Management

3.2.1 Government uses New Media to set up New Early-warning Mechanism

3.2.2 The Government uses New Media to construct a New platform for Information publicity

3.2.3 The government uses new media to guide the spread of public crisis public opinion

3.3 New Media increases the difficulty of Public crisis Management

3.3.1 The emergence of Public crisis caused by New Media

3.3.2 New media test the governments ability to respond

3.3.3 New Media shortens crisis response time

　　4 Typical cases and their experience and Enlightenment

4.1 Xiamen PX project event

4.1.1 Event profile

4.1.2 New Media Mobilization in the process of event occurrence and Evolutio

4.1.3 The New MediaApplication Management of Local Government in this incident

4.2 Tianjin Port 812 explosion

4.2.1 Event profile

4.2.2 Features of new media coverage of the incident information

4.2.3 inadequate public crisis management by local governments in the handling of this incident

　　5 Analysis on the challenges and causes of the Public crisis Management in Chinas Government

5.1 Challenges

5.2 Cause analysis

5.2.1 insufficient awareness of public crisis management

5.2.2 insufficient awareness of the role of new media

5.2.3 effective use of new media for public opinion guidance

5.2.4 lack of specialized institutions and personnel to respond to new media

5.2.5 the role of non-governmental organizations in crisis management is not given sufficient attention

6 Countermeasures for perfecting the Governments Public crisis Management in the New Media era 26

6.1 Establishing a correct concept of Public cทrisis consciousness in the New situation

6.2 Strengthen legislative work and strictly apply laws28

6.3 Perfecting Management system and perfectingAdministrativeAccountability Mechanism

6.4Attach importance to the guidance of Public opinion and improve the ability of Network Public opinion Monitoring anชd Analysis

6.5 Cultivate expert talents and expand the participation of pluralistic social subjects

Conclusion

References